Posts

April 24, 2014

The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 by Simon Mainwaring

Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant […]

April 22, 2014

Apple, Earth Day, and The New Demands of Leadership

April 22, 2014 by Simon Mainwaring

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook …

April 17, 2014

Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

April 17, 2014 by Simon Mainwaring

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your …

April 8, 2014

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 by Simon Mainwaring

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways …

April 1, 2014

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 by Simon Mainwaring

Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of …

March 24, 2014

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 by Simon Mainwaring

A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by …