Posts

March 19, 2014

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 by Simon Mainwaring

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. […]

March 13, 2014

3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 by Simon Mainwaring

Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting way to share six-second videos with friends and family became a potential sleeper hit for …

March 7, 2014

5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 by Simon Mainwaring

In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element that’s critical to building an authentic community of brand ambassadors: their employees. In fact, 54% say …

February 21, 2014

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

February 21, 2014 by Simon Mainwaring

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future. 1. RISK MITIGATION: This week …

February 6, 2014

Why Quitting Cigarettes Was the Best Thing CVS Could Do for the Health of Its Business

February 6, 2014 by Simon Mainwaring

A lot of buzz has been generated by the decision of CVS to stop selling cigarettes in its 7,600 stores nationwide. The response has been evenly split between those remarking on how much it will cost CVS in lost revenue and those who recognize the need for CVS to align what they sell with the fundamental health care …

January 29, 2014

Inside charity: water’s Powerful Video Strategy

January 29, 2014 by Simon Mainwaring

Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe drinking water to every person on the planet. But what makes charity: water remarkable from …