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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 1, 2014

How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 by Simon Mainwaring

Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of […]

Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of …

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Filed Under: CSR, Future, Leadership, Philanthropy, Purpose

 
March 24, 2014

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 by Simon Mainwaring

A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by …

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Filed Under: Brands, Causes, Leadership, Purpose

 
March 19, 2014

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 by Simon Mainwaring

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. …

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Filed Under: Brands, Values, Videos Tagged With: Brand Leadership Summit, Coca Cola

 
March 13, 2014

3 Reasons Why Vine Will Be Part of the Future of Social Marketing

March 13, 2014 by Simon Mainwaring

Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting way to share six-second videos with friends and family became a potential sleeper hit for …

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Filed Under: Media, Twitter

 
March 7, 2014

5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 by Simon Mainwaring

In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element that’s critical to building an authentic community of brand ambassadors: their employees. In fact, 54% say …

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Filed Under: CSR, Purpose

 
February 21, 2014

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

February 21, 2014 by Simon Mainwaring

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future. 1. RISK MITIGATION: This week …

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Filed Under: Brands Tagged With: consumer activism, Edelman, purpose

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