Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 26, 2013

Why #GivingTuesday Is The Most Selfish Thing You Can Do

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It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday movement can be so rewarding for an individual, community, or company. Let’s examine why: 1.    Personal Satisfaction Irrespective […]

It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday movement can be so rewarding for an individual, community, or company. Let’s examine why: 1.    Personal Satisfaction Irrespective …

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November 25, 2013

Unilever and the Integrity of Brand Storytelling

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With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and relevant to customers lives. But more than …

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November 22, 2013

Story vs. Data: A Battle to Fix the World

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It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social change. Those that lead with Story focus on areas like human connection, brand narratives and …

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November 19, 2013

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

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Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as: Co-creation: American Express and Small Business Saturday Shared …

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November 13, 2013

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

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Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several …

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November 12, 2013

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

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We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how quickly an angered community can inflict devastating damage to your reputation, stock price, and sales, …

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