Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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November 19, 2013

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

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Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as: Co-creation: American Express and Small Business Saturday Shared […]

Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as: Co-creation: American Express and Small Business Saturday Shared …

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November 13, 2013

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

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Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several …

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November 12, 2013

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

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We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how quickly an angered community can inflict devastating damage to your reputation, stock price, and sales, …

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November 6, 2013

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

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It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key leader in your community: Use your space to serve your community. The We First office …

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November 5, 2013

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

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We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team get ready for 2014. In today’s first video, The Social Business Marketplace, you’ll understand exactly why you …

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October 29, 2013

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

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One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for …

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