Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 6, 2013

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

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It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key leader in your community: Use your space to serve your community. The We First office […]

It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key leader in your community: Use your space to serve your community. The We First office …

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November 5, 2013

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

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We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team get ready for 2014. In today’s first video, The Social Business Marketplace, you’ll understand exactly why you …

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October 29, 2013

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

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One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for …

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October 15, 2013

10 Global Crises Threatening Your Brand’s Future

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“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed than ever as to the challenges our planet and societies face. As these issues compound, companies …

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10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life

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Originally published in Fast Company. Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back. When 87% of global consumers believe business should place equal weight on societal issues and business issues, the better a brand brings its societal purpose to life in everyday …

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