Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
December 10, 2013

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

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Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into pure entertainment. But what they did so elegantly was to leverage the dynamic of inclusion […]

Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into pure entertainment. But what they did so elegantly was to leverage the dynamic of inclusion …

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December 3, 2013

How the Theory of Reciprocity Encourages People to Donate More

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Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials with hungry children or homeless puppies that pull at your heart strings, charities have tried …

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November 26, 2013

Why #GivingTuesday Is The Most Selfish Thing You Can Do

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It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can purchase for ourselves. That’s why joining next week’s #GivingTuesday movement can be so rewarding for an individual, community, or company. Let’s examine why: 1.    Personal Satisfaction Irrespective …

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November 25, 2013

Unilever and the Integrity of Brand Storytelling

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With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and relevant to customers lives. But more than …

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November 22, 2013

Story vs. Data: A Battle to Fix the World

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It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social change. Those that lead with Story focus on areas like human connection, brand narratives and …

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November 19, 2013

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

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Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as: Co-creation: American Express and Small Business Saturday Shared …

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