Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 13, 2013

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

by

Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several […]

Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several …

Read More
 
November 12, 2013

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

by

We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how quickly an angered community can inflict devastating damage to your reputation, stock price, and sales, …

Read More
 
November 6, 2013

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

by

It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key leader in your community: Use your space to serve your community. The We First office …

Read More
 
November 5, 2013

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

by

We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team get ready for 2014. In today’s first video, The Social Business Marketplace, you’ll understand exactly why you …

Read More
 
October 29, 2013

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

by

One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for …

Read More
 
October 15, 2013

10 Global Crises Threatening Your Brand’s Future

by

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed than ever as to the challenges our planet and societies face. As these issues compound, companies …

Read More