Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 22, 2013

Story vs. Data: A Battle to Fix the World

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It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social change. Those that lead with Story focus on areas like human connection, brand narratives and […]

It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social change. Those that lead with Story focus on areas like human connection, brand narratives and …

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November 19, 2013

Free Training Tuesday: 6 Case Studies From the World’s Smartest Brands

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Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as: Co-creation: American Express and Small Business Saturday Shared …

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November 13, 2013

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

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Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several …

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November 12, 2013

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

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We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how quickly an angered community can inflict devastating damage to your reputation, stock price, and sales, …

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November 6, 2013

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

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It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key leader in your community: Use your space to serve your community. The We First office …

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November 5, 2013

Free Training Tuesday: 8 Technology Trends Reshaping Marketing As We Know It

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We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team get ready for 2014. In today’s first video, The Social Business Marketplace, you’ll understand exactly why you …

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