Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 15, 2013

10 Global Crises Threatening Your Brand’s Future

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“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed than ever as to the challenges our planet and societies face. As these issues compound, companies […]

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed than ever as to the challenges our planet and societies face. As these issues compound, companies …

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10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life

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Originally published in Fast Company. Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back. When 87% of global consumers believe business should place equal weight on societal issues and business issues, the better a brand brings its societal purpose to life in everyday …

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October 4, 2013

When big brands stumble: Starbucks and Toyota on hyper-transparency

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Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We First Social Branding Seminar in Los Angeles last week. “Hyper-transparency is a must. It’s not something we …

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September 20, 2013

The Top 3 Trends About to Put You Out of Business

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As originally published in Forbes One of the most costly consequences of doing business in such a crowded, noisy and fragmented marketplace is that it’s almost impossible to keep track of the big picture. Specifically, it’s extremely difficult to identify where the market is headed and how those changes will positively or negatively affect you …

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