Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
October 10, 2013

25 Rules for Leaders: Building a Great Brand, Business, and Company Culture

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What does it take to build an extraordinary company? While the operational and tactical specifics may vary, there are some lessons that transcend industry. Here are the top lessons the We First team has learned over the past couple of years, from both speaking with F500 leaders and as we grow ourselves: 1. It’s not […]

What does it take to build an extraordinary company? While the operational and tactical specifics may vary, there are some lessons that transcend industry. Here are the top lessons the We First team has learned over the past couple of years, from both speaking with F500 leaders and as we grow ourselves: 1. It’s not …

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October 4, 2013

When big brands stumble: Starbucks and Toyota on hyper-transparency

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Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We First Social Branding Seminar in Los Angeles last week. “Hyper-transparency is a must. It’s not something we …

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September 20, 2013

The Top 3 Trends About to Put You Out of Business

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As originally published in Forbes One of the most costly consequences of doing business in such a crowded, noisy and fragmented marketplace is that it’s almost impossible to keep track of the big picture. Specifically, it’s extremely difficult to identify where the market is headed and how those changes will positively or negatively affect you …

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September 18, 2013

Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

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With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th …

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September 17, 2013

Music Applied to Life, Leadership, and Success

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Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, …

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September 4, 2013

The Fastest Way to Kill Your brand: Inauthenticity

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It’s never been easier for large corporations to kill their brands quickly. Emboldened by examples as far ranging as Arab Spring, Occupy Wall Street and Edward Snowden’s NSA leaks – and armed with connective technology that allows them to communicate and organize themselves in unprecedented ways – customers now demand greater transparency, authenticity and accountability from brands in return for …

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