Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
September 18, 2013

Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

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With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th […]

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th …

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September 17, 2013

Music Applied to Life, Leadership, and Success

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Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, …

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September 4, 2013

The Fastest Way to Kill Your brand: Inauthenticity

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It’s never been easier for large corporations to kill their brands quickly. Emboldened by examples as far ranging as Arab Spring, Occupy Wall Street and Edward Snowden’s NSA leaks – and armed with connective technology that allows them to communicate and organize themselves in unprecedented ways – customers now demand greater transparency, authenticity and accountability from brands in return for …

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Live G+ Hangout: Mastering the Methods, Metrics, and Madness of CSR

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With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine whether you survive or lead the future. But how can your message stand out in this crowded, digital world? And how do you convince the naysayers …

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August 30, 2013

How One Comment on a Blog Post Saved a Child’s Life

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There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the developing world the vaccinations that they need to prevent life-threatening diseases. At its heart, it’s …

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August 27, 2013

SXSW 2014: The New Breed of Brands That Will Lead the Future

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It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect storm of social crises, social technologies and customer activism, this session will come at the …

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