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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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August 12, 2013

Empowering Employees With Social Storytelling is Key to Company Growth

August 12, 2013 by Simon Mainwaring

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, you must clearly communicate what the company stands for and provide the right social media […]

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, you must clearly communicate what the company stands for and provide the right social media …

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Filed Under: Leadership, Social, Values, Videos

 
August 6, 2013

What Steve Jobs Knew About the Importance of Values to Your Company

August 6, 2013 by Simon Mainwaring

The future of profit is purpose. We say this often at We First, but this is something Steve Jobs understood so well, almost 20 years ago. Always a visionary, Jobs was already living in Marketing 3.0 where marketing is about meaning, values, and legacy. In this classic video, Jobs talks about his experience of how …

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Filed Under: Brands, Future, Innovation, Purpose, Videos

 
July 30, 2013

The No.1 Marketing Mistake: An Undefined Brand is Unshareable

July 30, 2013 by Simon Mainwaring

“Nothing seems more obvious to me that a product or service only becomes a brand when it is imbued with profound values that translate into fact.” – Richard Branson, Founder of Virgin Group From F500s to startups, we see brands of all sizes and across all industries make the same critical mistake: They don’t know …

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Filed Under: Other, Purpose, Videos

 
July 25, 2013

Come Celebrate: We First is 2 Years Old!

July 25, 2013 by Simon Mainwaring

It’s hard to believe but We First is officially 2 years old this week! We want to give everyone a chance to celebrate with us, so read on for a special gift and invitation below… The We First book came out on June 7th 2011, hit the New York Times bestseller lists on June 14th, …

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Filed Under: Other, Purpose, We First Tagged With: training

 
July 23, 2013

At Starwood Hotels, Glamour and Sustainability Go Hand in Hand

July 23, 2013 by Simon Mainwaring

At We First, we only partner with extraordinary companies that share our same drive and vision for positive social change, and on that note, we’re so excited to host the 2013 We First Social Branding Seminar at the beautiful boutique W Hollywood hotel. Sitting at the intersection of Hollywood and Vine, under the shadow of …

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Filed Under: Brands, Purpose, Values

 
July 15, 2013

Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]

July 15, 2013 by Simon Mainwaring

Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom …

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Filed Under: Future, Purpose, Social

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