Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
July 11, 2013

Shared Vision and Commitment to Purpose: The Foundation for Community

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Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple. It’s not simply a matter of setting up a Twitter account and running wild with promotions […]

Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple. It’s not simply a matter of setting up a Twitter account and running wild with promotions …

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July 10, 2013

CMO vs. CSO: 8 Steps to Bridge the Divide That Could Undo Your Business

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It’s heartening to see so many large corporations, both B2B and B2C, intensifying sustainability efforts across how they source and manufacture their products, manage their business and employees, and market their brands’ success. Yet as long as marketing and sustainability efforts remain siloed on the basis of outdated organizational, budget, and marketing practices, these brands …

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July 5, 2013

Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar

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Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and …

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July 3, 2013

eBay: Rebuilding a Brand By Creating Economic Opportunity, Greener Commerce & Power Giving

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I had no idea PaylPal processed $3.6B for charities last year, or that there are 850,000 live charitable listings on eBay on any given day. Like me, the majority of consumers may not realize what a purpose-driven company eBay Inc is, but that’s about to change. Last week, eBay Inc. announced its new Social Innovation strategy …

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June 26, 2013

Announcing the 2013 We First Social Branding Seminar, Sept 24-25, Los Angeles

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We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that …

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June 24, 2013

Why this year’s Grand Prix for Good winner is great news for advertising and our world

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A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically on-purpose, but also demonstrates that social purpose can still inspire the greatest creativity in marketing. …

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