Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
June 26, 2013

Announcing the 2013 We First Social Branding Seminar, Sept 24-25, Los Angeles

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We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that […]

We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that …

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June 24, 2013

Why this year’s Grand Prix for Good winner is great news for advertising and our world

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A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically on-purpose, but also demonstrates that social purpose can still inspire the greatest creativity in marketing. …

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June 14, 2013

Why the best way to grow your brand is to focus on “We”

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I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped many organizations — from Global 500 companies to nonprofits — to effectively pursue “the art of inspiring customers to champion your brand.” …

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June 4, 2013

Monsanto, Abercrombie & Fitch, And The Greatest New Threat To Your Brand: Your Customers

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At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. …

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May 23, 2013

Making Your Business the Best In the World and For the World

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With the ability for people to tune in and ask questions from all over the world, G+ Hangouts are a certainly a powerful social technology worth exploring for your brand and community building efforts. We recently kicked off the first in a series of G+ Hangouts we’ll be hosting throughout 2013, and our featured guests …

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May 20, 2013

Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

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Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and Christiaan Maats, the founder of OATS shoes that both highlighted how sustainability has become a …

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