Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
May 2, 2013

Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World

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The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the private sector is slowly emerging as a 3rd pillar of social change. If you are interested in learning […]

The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the private sector is slowly emerging as a 3rd pillar of social change. If you are interested in learning …

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April 30, 2013

eGood: How purpose sparked a business helping brands grow by doing good

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Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me and just wouldn’t go away. You see, I had been working on growing our small ad …

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April 22, 2013

How To Become a Contagious Social Brand in 8 Steps

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Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.

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April 19, 2013

5 great studies in how to use social media to rally support for social good

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I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — for a new approach to public engagement around social good and global progress. Aaron cites …

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April 15, 2013

Instruments for Peace: How social media can amplify the music of peace

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Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments  have given peace a voice  and inspired the creation of a new non-profit called …

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April 12, 2013

Free We First webinar: How your business becomes a contagious social brand

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This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held on Wednesday, April 17th at 11.00 – 12.30 pm PST. The focus is a series of …

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