Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
May 17, 2013

LIVESTRONG is #StillStrong and Sharing Its Story

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Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year marks a special opportunity: to drive the conversation past the Lance Armstrong controversy and shine […]

Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year marks a special opportunity: to drive the conversation past the Lance Armstrong controversy and shine …

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May 14, 2013

Why We Need a Global Brand Initiative

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Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in part, a response to data from the Organization for Economic Co-operation and Development that countries …

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May 13, 2013

SuperBrands and the Unreasonable Screen: How to lead in mobile

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Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission statement is borrowed from George Bernard Shaw who in 1903 wrote in Man and Superman: “The …

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May 9, 2013

Why Business Must Become a Third Pillar of Social Change

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In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly plague our planet, and to take on projects of “creative capitalism.” Many people didn’t know …

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May 2, 2013

Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World

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The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the private sector is slowly emerging as a 3rd pillar of social change. If you are interested in learning …

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April 30, 2013

eGood: How purpose sparked a business helping brands grow by doing good

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Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me and just wouldn’t go away. You see, I had been working on growing our small ad …

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