Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
April 22, 2013

How To Become a Contagious Social Brand in 8 Steps

by

Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.

Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.

Read More
 
April 19, 2013

5 great studies in how to use social media to rally support for social good

by

I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — for a new approach to public engagement around social good and global progress. Aaron cites …

Read More
 
April 15, 2013

Instruments for Peace: How social media can amplify the music of peace

by

Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments  have given peace a voice  and inspired the creation of a new non-profit called …

Read More
 
April 12, 2013

Free We First webinar: How your business becomes a contagious social brand

by

This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held on Wednesday, April 17th at 11.00 – 12.30 pm PST. The focus is a series of …

Read More
 
April 9, 2013

Inspiring productivity: How to build trust with employees that drives business success

by

Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better world but to inspire customers to help build your business with you. In addition, I …

Read More
 
April 4, 2013

How the smartest brands use social media to sky-rocket their reputation, profits and social impact

by

I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. The day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I ever spoke in Australia since We First, the book, came out. Third, my mum (Australian spelling) …

Read More