Posts

March 7, 2013

Is this the end of purpose driven ads or a new beginning?

March 7, 2013 by Simon Mainwaring

I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would like to add some thoughts to the debate. First, there is an implicit presumption that […]

March 4, 2013

Insights from Social Good Brazil: Strategies for driving social change

March 4, 2013 by Simon Mainwaring

Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims (‘Little Bets’), Beth Kanter (‘Measuring The Networked Non-Profit’) and Aaron Sherinian (the tireless force behind …

February 25, 2013

Social media strategies that build your community and business

February 25, 2013 by Simon Mainwaring

I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. …

February 22, 2013

The art of inspiring customers to champion your brand

February 22, 2013 by Simon Mainwaring

APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 of the world’s largest corporate brands in 15 large economies that together make up nearly …