Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
February 13, 2013

Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

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I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In your book, FAST SHOPPER, SLOW STORE, you discuss how the store has lost its relationship […]

I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In your book, FAST SHOPPER, SLOW STORE, you discuss how the store has lost its relationship …

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February 11, 2013

Facebook, Twitter and True Intentions

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Biz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were …

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February 4, 2013

Top ten reasons the Dodge RAM ‘God Made A Farmer’ ad was the best Superbowl spot this year

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http://youtu.be/AMpZ0TGjbWE While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its …

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January 29, 2013

How corporate purpose turns Millennials into brand ambassadors

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TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but …

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January 17, 2013

How social innovation builds your brand and bottom line

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Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the one thing that remains timeless in an timely marketplace is the story that a brand tells …

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January 14, 2013

Will Facebook’s mission be compromised by the pressure for profit?

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Guest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” Facebook’s IPO …

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