Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
January 11, 2013

Using social media, data and rewards to inspire customers to do good

by

This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete with peers to earn rewards. Oreoco is focused on sustainability. It lets you make a […]

This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete with peers to earn rewards. Oreoco is focused on sustainability. It lets you make a …

Read More
 
January 8, 2013

The case for branded social innovation and what brands are listening

by

One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist between the two. The 2012 Report reveals several insights that could constitute enormous competitive advantages for brands …

Read More
 
January 3, 2013

How you unlock the power of purpose to explode your business in 2013

by

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack …

Read More
 
December 31, 2012

2012: A year to remember what we always knew

by

This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it …

Read More
 
December 21, 2012

Why Facebook and Instagram have a lesser margin for error with users than ever

by

Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will prove sufficient or whether its creep away from prioritizing the user over the advertiser will prove …

Read More