Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 13, 2012

The why, what and how of becoming a social brand

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In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great […]

In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great …

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November 12, 2012

What you must know about today’s new social marketplace, customer and marketing

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If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time …

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November 5, 2012

3 keys to social branding success for small businesses

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There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they …

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November 2, 2012

Why your brand’s survival depends on these 3 new charts

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Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts. The survival of your business will turn on your ability to …

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October 30, 2012

Social Good Brazil: Great minds, technology and people driving social change

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Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I …

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October 24, 2012

Look out – the We First paperback is here!

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I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself and it’s always a thrill to finally hold it in your hands. Thanks to your support …

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