Posts

October 8, 2012

Consumers use social media to tell brands: “We want to help” (Part 1)

October 8, 2012 by Simon Mainwaring

Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main conclusions of this year’s edition is the consumer’s eagerness to help companies on a structural […]

October 3, 2012

Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 by Simon Mainwaring

With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The proliferation of citizen media, and especially social media, has given potential voters more information and …

October 1, 2012

Why social media is critical to the future of TV

October 1, 2012 by Simon Mainwaring

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot stress enough how important the relationship between the two is, whether viewed through the lens …

September 25, 2012

The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine

September 25, 2012 by Simon Mainwaring

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have combined their formidable skills to provide concrete case studies and actionable advice as to how …

September 17, 2012

U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 by Simon Mainwaring

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. …

September 14, 2012

U.S. Embassy Attacks: How to control hateful uses of social media

September 14, 2012 by Simon Mainwaring

The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of why we can’t do a better job of managing inflammatory and potentially dangerous content before …