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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 17, 2012

U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 by Simon Mainwaring

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. […]

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. …

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Filed Under: Causes, Community, Future, Globalization, Purpose, Social Tagged With: Community, Islam, Social media

 
September 14, 2012

U.S. Embassy Attacks: How to control hateful uses of social media

September 14, 2012 by Simon Mainwaring

The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of why we can’t do a better job of managing inflammatory and potentially dangerous content before …

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Filed Under: Brands, Causes, Consumers, Future, Globalization, Purpose, Social, We First Tagged With: privacy, Social media, U.S. Embassy attacks

 
September 10, 2012

How to take a social media platform and turn it on it’s head

September 10, 2012 by Simon Mainwaring

I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The …

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Filed Under: Brands, Causes, Consumers, Creativity, Purpose, Social Tagged With: Causes, Creativity, Pinterest, Social media

 
September 6, 2012

What social consumers want from your brand

September 6, 2012 by Simon Mainwaring

Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the latest social technology. Yet approached appropriately, the media-savvy consumer is equally disposed to serve as your brand champion using their own social media channels. Here’s a breakdown of …

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Filed Under: Consumers, Purpose, Social, We First Tagged With: branding, social consumers, Social media

 
September 4, 2012

Like it or not, you must own your social media reputation

September 4, 2012 by Simon Mainwaring

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. This is …

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Filed Under: Advertising, Brands, Consumers, Future, Purpose, We First Tagged With: branding, reputation, Social media

 
August 29, 2012

Top ten ways the smartest marketers become the most ‘Liked’ brands

August 29, 2012 by Simon Mainwaring

With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So here’s ten brands that are each among the most liked and a unique strategy they employ …

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Filed Under: Advertising, Brands, Facebook, Social Tagged With: branding, Facebook, Social media

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