Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
August 27, 2012

How social media turns the smartest CMO’s into Chief Customer Advocates

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If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact is not lost on CMO’s who, according to the survey by the CMO Club fund the number one use of social data by CMO’s is […]

If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact is not lost on CMO’s who, according to the survey by the CMO Club fund the number one use of social data by CMO’s is …

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August 22, 2012

The #1 oversight in social media community building

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There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant social capital or recognition. Yet, in most cases, that’s where it ends and where the …

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August 21, 2012

What a day in the life of twitter reveals about your brand

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Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web link, and in this case, the Page Classifier analyzed 750,000 links posted on Twitter to create this infographic that inspires several questions for your brand. 1. If …

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August 14, 2012

Live ‘n kickin: Social media makes claims on traditional media territory

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A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new …

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August 8, 2012

Ben Bernacke on the need for a new measure of social well-being

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An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no doubt will argue simplistic – approach to measuring economic success sits at the heart of …

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August 6, 2012

Goldman Sachs and the art of good intentions

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Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched …

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