Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
July 23, 2012

How McDonald’s is using social media to answer its customers tough questions

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McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they set up a website through which they will answer all customer questions. Not by an auto-response […]

McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they set up a website through which they will answer all customer questions. Not by an auto-response …

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July 18, 2012

Why ‘being cool’ and ‘doing good’ are now demanding bedfellows

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A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the basis of the good they do. But this is not without its perils. Commanding consumer attention …

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July 16, 2012

Where ad spend is growing and what it means for your brand

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Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is leading advertising growth. What’s more, the two categories that showed the smallest growth were the two mainstays of traditional media – television with only 2.8% growth …

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July 10, 2012

How you use social media to build a sustainable economy, business and profits

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Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private sector in scaling social change, the role we must play with our own businesses, and …

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July 5, 2012

Changing the corporate giving game: Charity Miles app

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Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. Here’s how it works. 1. The app allows an active person to choose which one of …

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July 2, 2012

How to use social media in ways no one else imagined

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That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to …

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