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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 24, 2012

Why social media means customer service can make or break your brand

June 24, 2012 by Simon Mainwaring

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly […]

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly …

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Filed Under: Advertising, Brands, Consumers, Social Tagged With: American Express, Customer service, Social media

 
June 20, 2012

Good Works! Your practical guide to corporate good initiatives

June 20, 2012 by Simon Mainwaring

It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a corporation, and what real value that can add to your business and our world. It’s …

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Filed Under: Advertising, Brands, Causes, Philanthropy, Purpose, Social, We First Tagged With: branding, CSR, Good Works, Philanthropy

 
June 18, 2012

The expanding Social TV landscape and where your brand fits in

June 18, 2012 by Simon Mainwaring

A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social TV ecosystem show above. This chart shows the main players in the Social TV landscape …

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Filed Under: Advertising, Brands, Future, Social Tagged With: Advertising, branding, Future, Social TV

 
June 14, 2012

Huge thanks on our one year anniversary

June 14, 2012 by Simon Mainwaring

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Social, We First Tagged With: branding, Social media, We First

 
June 11, 2012

Why consumers will trump advertisers (and why Facebook has it right)

June 11, 2012 by Simon Mainwaring

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

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Filed Under: Advertising, Brands, Consumers, Facebook, Future, Social, We First Tagged With: branding, Facebook, GM, IPO, Social media

 
June 6, 2012

The key to transformative customer service

June 6, 2012 by Simon Mainwaring

It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little I can write to add to the profundity of his words, so I will let …

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Filed Under: Brands, Community, Purpose, Social, We First Tagged With: Customer service, Gandhi, Social media

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