Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
June 11, 2012

Why consumers will trump advertisers (and why Facebook has it right)

by

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal […]

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

Read More
 
June 6, 2012

The key to transformative customer service

by

It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little I can write to add to the profundity of his words, so I will let …

Read More
 
June 3, 2012

Learning and insights from Coca-Cola’s ‘Arctic Home’

by

Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was a bold marketing move in terms of commitment to a cause,  scale of execution, and dramatic …

Read More
 
May 30, 2012

Ten technology trends that are already reshaping your business

by

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and  isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

Read More
 
May 25, 2012

Top 5 reasons Facebook will become an E-commerce giant and Top 5 reasons it won’t

by

Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook will become the dominant e-commerce force. First off, here are 5 reasons that Facebook will …

Read More
 
May 21, 2012

Today’s social media landscape and where you fit in

by

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and …

Read More