Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 20, 2012

The future of TV, advertising and social media by Dan Wieden

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Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest […]

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest …

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April 12, 2012

Looking behind the brand for what it takes to succeed

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I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

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April 6, 2012

Social media seen through Google’s augmented reality lens

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The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you quickly realize the powerful ways that your own reality can become a shared and social …

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April 3, 2012

The purpose and practice of internal social media

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There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will …

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March 30, 2012

Move over New York: What happens in an Internet minute

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Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in 60 seconds. Here are a few staggering facts: – 30 hours of video uploaded and …

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March 27, 2012

How social listening serves customers and saves lives

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http://youtu.be/e1ua6uY287c I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this field on the corporate side for several years and it’s impressive how comprehensive and …

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