Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
March 21, 2012

Robert Tercek: The rising impact of social media, big data and media disruption

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http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it […]

http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it …

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March 19, 2012

How brands build goodwill by supporting good work

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http://youtu.be/B062rImllJo I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their customers’ lives. Meanwhile non-profits get the support they so richly deserve and critical exposure …

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March 15, 2012

Why timing means everything to the success of your brand

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In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart for Linked In Analytics that breaks out the growing and shrinking industries as defined by …

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March 8, 2012

Invisible Children, social media & how you can save the lives of children

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This is an important film and I hope you share it. It is unconscionable as a father and a man that children are subjected to such unspeakable treatment. It’s also a chance for us to help just by sharing this film. By making Joseph Kony famous for his actions. By using the tools we enjoy …

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March 5, 2012

What technology has in mind for your brand’s future

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Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your business, brand and social impact. With this challenge in mind, I wanted to share three …

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March 1, 2012

Let Go & Lead: How to engage customers in the social business marketplace

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Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you. ‘Let Go & Lead’ is a project to explore …

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