Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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February 29, 2012

Facebook & Twitter to Madison Avenue: Your future is social

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In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for users but also put greater pressure on advertisers to accept that their future will be […]

In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for users but also put greater pressure on advertisers to accept that their future will be …

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February 23, 2012

The State of the Social Sphere: Usual Suspects and Surprises

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Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:  Facebook captures …

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February 21, 2012

The Mutual: How brands make doing good, good for you

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There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to reward customers for doing good to support the environment. Here’s how it works. The Mutual, …

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February 16, 2012

How to use social media internally to build your brand and business

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Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of my blog know, I’m a huge champion of brand definition and purpose because that enables …

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February 13, 2012

Pics from the We First Social Branding Seminar

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The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing the sponsors, attendees and We First we able to support over 40 non-profits to be …

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February 7, 2012

Why the future of your brand will be crowdsourced

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In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social media to get its citizens involved in writing their own future. The initiative began with a …

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