Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 18, 2011

The future is a story we write every day

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When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human suffering playing out across the world. But rather than feeling dishearted, 2011 stands as a […]

When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human suffering playing out across the world. But rather than feeling dishearted, 2011 stands as a …

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December 14, 2011

Twitter just redesigned how brands and customers relate. Now it’s your turn.

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Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to reach their customers and for customers to give feedback to brands. The simplification turns on …

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December 12, 2011

How Corporations Become Responsible and Profitable Corporate Citizens

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At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age of five, many of whom succumb to illnesses that could have been inexpensively treated or …

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December 8, 2011

Taking social media to the streets

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This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that …

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December 4, 2011

Top ten milestones for social media success

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Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community. I’ll break these down into ten steps …

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November 30, 2011

Why you need a social branding blueprint

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One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology …

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