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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 11, 2023

How Kaiyo Is Furnishing The US Circular Economy

September 11, 2023 by Simon Mainwaring

If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be. You have to deal with unreliable sellers or buyers, low-quality products, high shipping costs, and the guilt of contributing to waste and pollution. But what if there was a better way to furnish your home […]

If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be. You have to deal with unreliable sellers or buyers, low-quality products, high shipping costs, and the guilt of contributing to waste and pollution. But what if there was a better way to furnish your home …

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August 28, 2023

Crafting A Legacy Of Sustainable Spirits: 818 Tequila’s Journey To Social And Environmental Consciousness

August 28, 2023 by Simon Mainwaring

In the heart of the über-competitive tequila industry, where tradition and innovation intertwine, it’s hard for a brand to stand out, not only for its exceptional spirits but also for an unwavering commitment to sustainability and positive community impact. This is a challenge 818 Tequila took head on as an award-winning, premium tequila brand founded …

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August 14, 2023

Vertical Harvest: Cultivating Food, Futures, & Social Impact

August 14, 2023 by Simon Mainwaring

The average US produce travels thousands of miles from farm to plate, contributing to environmental challenges and food insecurity. Vertical Harvest, a pioneering commercial-scale greenhouse company, aims to revolutionize the agricultural landscape by growing food for communities, by communities, and fostering brighter futures for those who live within them. Conceived in 2010 and founded in 2016 by …

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July 31, 2023

Monin, Inc.: Crafting Flavorful Innovation With A Commitment To Sustainability & A Yes-First Mindset

July 31, 2023 by Simon Mainwaring

Monin, Inc., a third-generation family-owned global company, has been a key player in the flavoring industry since its founding in France in 1912. With headquarters in Clearwater, Florida, Monin oversees sales and operations throughout North America, South America, and the Caribbean.  The company manufactures and distributes a wide range of syrups, fruit purées, liqueurs, and …

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July 17, 2023

Why MALK Organics Is Really Into Labels

July 17, 2023 by Simon Mainwaring

Longtime specialty brand manager Jason Bronstad’s daughter was around seven when he first joined Austin Texas-based clean, premium plant-based milk company, MALK Organics as interim CEO in 2020. At the time, Bronstad has been leading a family conversation about labels.  “So, one day, my daughter turns around a bottle of ketchup and says, ‘Hey, Dad, what’s high fru— …

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July 6, 2023

How Diageo Prioritizes Responsibility To Better Serve People & The Plane

July 6, 2023 by Simon Mainwaring

The British multinational alcoholic beverage company, Diageo, founded in 1997, is one of the world’s leading premium drinks businesses. North America is its largest market, with Diageo NA one of the best-performing CPGs across the US and Canada. Its 200+ brands are some of the world’s oldest and best loved. They include Guinness, the world’s No. 1 …

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