Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 24, 2011

Authors@Google: Simon Mainwaring, We First

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I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire […]

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire …

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October 19, 2011

Why social good is good business for brands and advertising

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http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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October 16, 2011

The first ever We First Social Branding Seminar!

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Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

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October 12, 2011

“Hey Corporate America, what if…?”

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The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

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October 10, 2011

Sherry Turkle of MIT: How social media impacts to your identity (Part 2)

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http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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October 6, 2011

Michael Martin: The Inner Voice of Trading

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In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper the worst excesses of ‘Me First’ financial practices.  A new book by Michael Martin called …

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