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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 16, 2011

The first ever We First Social Branding Seminar!

October 16, 2011 by Simon Mainwaring

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed […]

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

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Filed Under: Advertising, Books, Brands, Community, Future, Purpose, Social, Values, We First Tagged With: branding, seminar, Social media, We First

 
October 12, 2011

“Hey Corporate America, what if…?”

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

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Filed Under: Brands, Causes, Community, CSR, Future, Leadership, Purpose, Technology, Thinking, Values, We First Tagged With: Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First

 
October 10, 2011

Sherry Turkle of MIT: How social media impacts to your identity (Part 2)

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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Filed Under: Books, Brands, Community, Facebook, Future, Media, Mobile, Social, Technology, Twitter, Values, We First Tagged With: Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First

 
October 6, 2011

Michael Martin: The Inner Voice of Trading

October 6, 2011 by Simon Mainwaring

In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper the worst excesses of ‘Me First’ financial practices.  A new book by Michael Martin called …

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Filed Under: Books, Brands, Future, Leadership, Media, Purpose, Social, Thinking, Values Tagged With: Brands, Business, Causes, Future, Social media, Technology, Values

 
October 3, 2011

Will Facebook’s new storytelling tools write a happy ending?

October 3, 2011 by Simon Mainwaring

For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, awakens in us our innate empathy for each other. There are many recent examples including …

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Filed Under: Advertising, Brands, Causes, Community, Facebook, Future, Social, Technology, Thinking Tagged With: Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values

 
September 29, 2011

Mashable Social Good: How Three Pillars of Social Change are Using Social Media

September 29, 2011 by Simon Mainwaring

Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. My topic was ‘Building a Private Sector Pillar of Social Change,’ and if you don’t …

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Filed Under: Brands, Capitalism, Causes, Community, Conferences, Future, Government, Non-profits, Purpose, Social, We First Tagged With: charity water, Government, Mashable, social good, We First

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