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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 6, 2011

Top ten ways to kick start your community after summer

September 6, 2011 by Simon Mainwaring

Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community whether in terms of growth rate or engagement. So here’s ten ways to kick start your community and 1. GET PERSONAL: Every […]

Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community whether in terms of growth rate or engagement. So here’s ten ways to kick start your community and 1. GET PERSONAL: Every …

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Filed Under: Community, Social Tagged With: Blogging, Social media

 
September 2, 2011

SXSW 2012: Your chance to choose the content you want

September 2, 2011 by Simon Mainwaring

Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as necessary as it is inclusive. I would love to speak next year but I need your help …

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Filed Under: Brands, Capitalism, Causes, Community, Conferences, Thinking, We First Tagged With: Capitalism, conferences, Social change, Social media, swxw

 
August 31, 2011

Robert Tercek: This Week In Social Media

August 31, 2011 by Simon Mainwaring

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly …

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Filed Under: Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social, Technology, Thinking, We First Tagged With: Brands, Community, Consumers, Future, non-profits, Online communities, Social media, Technology, Values, We First

 
August 28, 2011

Belief in brand America: The true cost of the debt ceiling debacle

August 28, 2011 by Simon Mainwaring

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA from AA+. As the European Union calls emergency meetings and Asian stock markets examine whether …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Government, Optimism Tagged With: Capitalism, consumer confidence, debt ceiling, politics

 
August 25, 2011

charity: water’s 5-year anniversary: Drilling for hearts of gold

August 25, 2011 by Simon Mainwaring

This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out here speaking in Los Angeles 3 years ago. He was incredibly unassuming in his manner …

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Filed Under: Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thinking, Values, We First Tagged With: Brands, Causes, charity water, Community, Future, non-profits, Paull Young, Scott Harrison, Social change, Social media, Technology, Values, We First

 
August 24, 2011

Images and Voices of Hope Summit: Is media disconnecting us from ourselves?

August 24, 2011 by Simon Mainwaring

I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The theme for this year’s event is “Mind Full Media” and the conference is designed to answer …

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Filed Under: Brands, Community, Conferences, Creativity, Future, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Brands, Causes, Community, Creativity, Future, Online communities, Social change, Social media, Values, We First

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