Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
August 22, 2011

Chuck Carey of Troika: How listening and design shape brand storytelling

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http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon […]

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon …

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August 19, 2011

GOOD Magazine and Jumo: A powerful partnership for change

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A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook and was instrumental in President Barack Obama’s 2008 social media campaign. There are three key reasons …

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August 17, 2011

Top ten social media survival tips

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In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Social media needn’t be one of them. In fact, shifting gears or taking a breather is often healthy and allows you to recalibrate your level of engagement and return renewed. So here are a few tips on how to …

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August 15, 2011

How language is changing advertising

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I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s …

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August 12, 2011

Blake Canterbury and BeRemedy: The power of social media and community combined

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http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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August 10, 2011

Will social media tear the top down or lift the bottom up?

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Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the …

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