Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
August 8, 2011

Why America’s Triple A rating remains unchanged

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The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is […]

The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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August 5, 2011

Wine to Water: How pragmatism can change our world

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I had the privilege of seeing CNN hero Doc Henley speak at the National Speakers Association Influence ’11 event on Monday. Not only was his cause and message incredibly important but I was struck by Doc’s authenticity and full-body commitment to the change he wants to see in the world. A former bartender, Doc began …

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August 3, 2011

The power of community and contribution for small brands

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Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working to build their own business. When I think back on the launch of We First, perhaps …

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August 1, 2011

Fueling the Future: What’s shaping branding, advertising and social media

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David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s  ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in the future. He put together a great bunch of people and you can find all the …

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July 28, 2011

Toyota’s 100 Cars for Good: Putting products to good use for others and themselves

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Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my …

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July 27, 2011

Beyond Google+: From circles to social cartography

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One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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