Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
July 25, 2011

Reinventing your brand to meet a changing marketplace

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Not since the digital revolution in the early 90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. The way customers relate to brands and how profit is generated has changed so dramtically almost every […]

Not since the digital revolution in the early 90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. The way customers relate to brands and how profit is generated has changed so dramtically almost every …

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July 22, 2011

Buick Achievers Scholarships: Driving change through education

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This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship Program, including 100 outstanding students from across the U.S. who will each receive a scholarship of up …

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July 20, 2011

We&Co: Unlocking the power of a simple ‘thank you’

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I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

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July 18, 2011

Brand/Cause partnerships: GMC & Invisible People – Part 2

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In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of …

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July 10, 2011

Brand/Cause partnerships: GMC & Invisible People – Part 1

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http://youtu.be/pXtlCjG5_Wk In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I recently had the pleasure of speaking to Connie Burke, of General Motors North Central …

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