Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
June 8, 2011

How non-profits use Facebook to build awareness, community and fundraising

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One of the great inspirations for writing We First was the meaningful work being done by non-profits. The goal of the book was to help explain the most effective ways to leverage social technology to aid their community building, fund-raising and awareness campaigns whether you’re a foundation, NGO, or small charity. Central to its thesis […]

One of the great inspirations for writing We First was the meaningful work being done by non-profits. The goal of the book was to help explain the most effective ways to leverage social technology to aid their community building, fund-raising and awareness campaigns whether you’re a foundation, NGO, or small charity. Central to its thesis …

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June 7, 2011

Top ten reasons to buy We First

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An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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We First: Launch video to share

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Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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June 3, 2011

We First: Why social media is a game changer for the global community

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I wrote We First because, like many others, I was struck by the desperate need for change that was evident all around the world: the number of people who have lost their homes, jobs and livelihoods here in the United Sates; the millions of people around the world who are living below the poverty line, …

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How social media can destroy your business and what you can do about it

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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some …

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June 2, 2011

What consumers now want from brands and what to do about it

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Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands …

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