Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing some SAP customers and sharing the stories of how purpose can come to life in their customers’ brands.

As a recap of that experience and to share thinking that is a value to your brand, here are two more videos from SAP’s Forward Thinkers platform that were shot at SAPPHIRE:

In the first clip, Simon explains how purpose humanizes brands to attract talent, be relevant and shape culture. Playing this meaningful role will allow your brand to do well by doing good.   

Simon concludes by addressing leaders who have yet to come to terms with the changing business landscape that necessitates embracing purpose. In doing so, they are their own worst enemies in terms of business growth. The good news is that although purpose is a responsibility for companies, it also unlocks new possibilities.

This concludes the series on SAP’s Forward Thinkers platform. Join Simon in Orlando this May when he’ll be speaking at the next #SAPPHIRENOW. This year’s event is an experience built around you to suit your specific business needs. Register here!