I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. The day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I ever spoke in Australia since We First, the book, came out. Third, my mum (Australian spelling) was in the audience! I was so chuffed to get to speak in front of her.

The video has just been posted and I wanted to share the insights with you. (It’s just like a free trip to Melbourne without the jet lag!) Plus here are the slides for you to download.

If, after watching the video you’re interested in finding out how you can build your company into a scalable social brand and receive a free ticket to our next We First Social Branding Seminar in the Fall, click here.

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