Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

ad agencies

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I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ This topic could not be more timely as brands and ad agencies find themselves increasingly caught in the squeeze between storytelling and technology demands. On the panel were Allison Mooney (Google), Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick […]

I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ This topic could not be more timely as brands and ad agencies find themselves increasingly caught in the squeeze between storytelling and technology demands. On the panel were Allison Mooney (Google), Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick …

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Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and …

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