Advertising

March 28, 2013 by Simon Mainwaring

Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, is outdated. Let’s examine why. Consumers will become more demanding in the future. Within a few […]

March 7, 2013 by Simon Mainwaring

I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would like to add some thoughts to the debate. First, there is an implicit presumption that […]

February 4, 2013 by Simon Mainwaring

http://youtu.be/AMpZ0TGjbWE While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its […]

December 3, 2012 by Simon Mainwaring

Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who will win? Which has more impact on sales and customer engagement ? Where should you […]

November 2, 2012 by Simon Mainwaring

Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts. The survival of your business will turn on your ability to […]

October 10, 2012 by Simon Mainwaring

Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here are the conclusions of our study of social media around the world. Our first conclusion […]