Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Advertising

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Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, is outdated. Let’s examine why. Consumers will become more demanding in the future. Within a few […]

Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, is outdated. Let’s examine why. Consumers will become more demanding in the future. Within a few …

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I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would like to add some thoughts to the debate. First, there is an implicit presumption that …

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http://youtu.be/AMpZ0TGjbWE While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its …

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Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who will win? Which has more impact on sales and customer engagement ? Where should you …

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Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here are the conclusions of our study of social media around the world. Our first conclusion …

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