This is such a period of amazing transformation for brands, the advertising industry, corporations, media and consumers. Each player not only has to make sense of a new marketplace but has to remake themselves in order to thrive. Finally they have to let others know about it or they’ve wasted all that effort. The same […]
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“Radio equals listening to the playlists of unknown radio people. Newspapers equal reading the playlists of unknown newspaper people. I want to read and hear lists curated by people I know.” I read these words a couple of weeks ago. They touched on an important trend that will change the advertising industry. Traditional silos (television, […]
Read MoreThese are fighting words, especially from an ad guy such as myself, but I see several reasons to argue the case. 1. CONSUMER GENERATED CONTENT HAS EARNED RESPECT: Last week the New York Times contained a provocative piece noting that the most popular Super Bowl ad was created by consumers (Doritos). This is just one, […]
Read MoreFew companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success. Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the […]
Read MoreSteve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – […]
Read MoreTwitterville is the first book in my new giveaway-extravaganza-bonanza-athon. Now I hear giveaways can get problematic so I’ll post some guidelines on my site shortly. But the goal here is just to keep going ideas flowing among us and to say thanks for your support. Here’s how it works. Every two weeks I’ll review a […]
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