Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Advertising

by

Social media has done more than connect consumers in ways never imagined before. It has done more than challenge brands that traditionally communicate with consumers by dictating behavior in a “push” rather than “pull” strategy. Social media has also redefined the short and long-term roles of advertising agencies. Here’s why. Traditionally brands have broadcast their […]

Social media has done more than connect consumers in ways never imagined before. It has done more than challenge brands that traditionally communicate with consumers by dictating behavior in a “push” rather than “pull” strategy. Social media has also redefined the short and long-term roles of advertising agencies. Here’s why. Traditionally brands have broadcast their …

Read More

by

This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of …

Read More

by

I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, …

Read More

by

Last week I experienced a strange collision of circumstances. I was up at the University of Oregon working with students who are specializing in advertising, media and journalism. At the same time I got the chance to visit my old agency, Wieden + Kennedy in Portland, and catch up with Dan for the first time …

Read More

by

I just had a great time working with the students at the University of Oregon and came away impressed and inspired by their creativity and energy. Here’s an interview I did in which I answered questions about the challenges facing students and young creatives today who are about to enter the advertising business. I hope …

Read More

by

Starting this week, I’ll be sharing video interviews on my blog. There’ll also be a few other video options for you to choose from (just click on the red tabs under the video player to your right). There are five to choose from and I’ll be changing the content all the time. Here’s what they …

Read More