I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are less visible aspects to the campaign that – from a marketing point of view – […]
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Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was […]
Read MoreThe Clute Institute recently published an paper entitled, ‘From Push to Pull: Emerging Models of Mobilizing Resources’. It examines the shift from traditional “push” models to emerging “pull’ models in terms of how we organize and manage business, and how that shift will affect the way businesses interact with consumers and social activity in the […]
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