Advertising

October 8, 2012 by Simon Mainwaring

Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main conclusions of this year’s edition is the consumer’s eagerness to help companies on a structural […]

August 22, 2012 by Simon Mainwaring

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant social capital or recognition. Yet, in most cases, that’s where it ends and where the […]

August 14, 2012 by Simon Mainwaring

A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured. To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new […]

August 3, 2012 by Simon Mainwaring

As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle and why? Yet a quick glance at the infographic by Luma (above) should be enough to assure anyone […]

July 23, 2012 by Simon Mainwaring

McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they set up a website through which they will answer all customer questions. Not by an auto-response […]