• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

Amazon

June 27, 2017 by Simon Mainwaring

Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]

Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on …

Read More

Filed Under: Consumers, Sustainability Tagged With: #HereForYou, Amazon, Apple, Google, Harris Poll, Instagram, MeetMindful, SaaS, Software as a Service, Sustainable Brands, The Good Life, unilever, Unilever Future Leaders Programme

June 13, 2017 by Simon Mainwaring

Business leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a …

Read More

Filed Under: Brands, Sustainability, Values Tagged With: Amazon, Antoine de Saint-Exupéry, Apple, Bill Gates, Business Renewables Center, Calvert Investments, Carbon Footprint Calculator, Ceres’ Supplier Self-Assessment Tool, Coalitions, eco-packaging, ENSO Plastics, Envision Plastics, ESG, Good, Google, Hewlett Packard, Jeff Bezos, Michael Bloomberg, Microsoft, New Resource Bank, Nike, Paris Climate Agreement, PG&E, Trump Administration, United Nations, Warren Buffet, We Are Still In

April 24, 2017 by Simon Mainwaring

In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding …

Read More

Filed Under: Consumers, Facebook, Innovation, Social Tagged With: @repairbot, AI, Amazon, AR/VR, Bext Holdings, Bext360, Brian Solis, f8 2017, Facebook, Inc., Kahuna, L'Oreal, Makeup Genius, Sameer Patel, Uber

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.