Brands that position themselves as vital catalysts in cultural movements not only build consumer loyalty, goodwill, and advocacy, but also distinguish themselves as leaders in social change. What does it take for a brand to mobilize a movement? And, how can brands join larger movements that are affecting society in an authentic way? There’s no […]
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While millennials may remember a time when dial-up was so slow that sending an email was barely faster than dropping a letter at the post office, Generation Z grew up with high-speed internet and mobile technology. These young digital natives are entering the workforce, spending money, and influencing family purchasing patterns. In fact, in the […]
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Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly […]
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