Current demand for natural resources exceeds our planet’s carrying capacity. We are consuming natural resources and generating waste at a faster rate than the planet can regenerate; essentially, borrowing natural capital from future generations. Last week was 2017 Earth Overshoot Day, which means we used up the entire allotment of natural resources, greenhouse gas emissions, and […]
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Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]
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Business leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a […]
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Some of the world’s biggest brands — Walmart, Unilever, Nike, Apple, Heineken and more — have committed to reducing corporate greenhouse gas emissions. While setting targets and cleaning up internal operations are necessary steps in the right direction, true global sustainability isn’t something a single brand can achieve on its own. What’s more, taking on […]
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Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of […]
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With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – […]
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