Apple

April 22, 2014 by Simon Mainwaring

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook […]

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

April 17, 2011 by Simon Mainwaring

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In …

July 13, 2009 by Simon Mainwaring

A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest …

March 20, 2009 by Simon Mainwaring

I have a confession to make. I didn’t buy Apple when it was $34 a share (as an art director told me to), nor did I buy it when it was $64 a share (as he reminded me to). As such, I failed to sell when it reached almost $200 a share. It seems, in …