Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was a bold marketing move in terms of commitment to a cause, scale of execution, and dramatic […]
Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was a bold marketing move in terms of commitment to a cause, scale of execution, and dramatic …
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