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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Augmented Reality

January 18, 2010 by Simon Mainwaring

Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona. What’s […]

Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona. What’s …

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Filed Under: Brands, Creativity, Technology Tagged With: Augmented Reality, Nike

July 13, 2009 by Simon Mainwaring

A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest …

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Filed Under: Brands, Consumers, Technology Tagged With: Apple, Augmented Reality, Brands, Geo-tagging, Twitter

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