How do new brands cut through the noise to win consumers’ eyeballs and purchases? In crowded industries like footwear, there’s serious competition and high stakes when it comes to building a brand. Kane Footwear is a great example of a startup growing demand and community. By combining personal experience with passion and purpose, Kane’s early […]
Read MoreBrand
Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they […]
Read MoreI’ve written often about the need for a brand to define who it is and what its core values are. I wanted to take that further by saying that it is equally critical to define the goals of a brand in terms of purpose for the year. Without doing so a brand is likely to […]
Read MoreAnd with a simple snip with the ceremonial ribbon-cutting scissors…voila!…my new website is live. Phew! Like a proud parent I wistfully thumb through the mental photo album of my online brand. I chuckle at my clumsy first steps using Mac’s iWeb template. I smile proudly at the adolescent ambition of my first logo and brand […]
Read More