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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brand Activism

How Ben & Jerry’s Combines Growth And Brand Activism

March 18, 2020 by Simon Mainwaring

Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by […]

Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by …

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Filed Under: Advertising, Brands Tagged With: Brand Activism, branding

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