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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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brand advocacy

January 5, 2016 by Simon Mainwaring

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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Filed Under: Community, CSR, Non-profits, Optimism Tagged With: brand advocacy, climate change, COP21, Doing Good, Philanthropy

December 30, 2015 by Simon Mainwaring

There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But any sober assessment of whether this is likely to happen must account for the realities that …

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Filed Under: Books, Purpose Tagged With: brand advocacy

April 8, 2014 by Simon Mainwaring

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways …

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Filed Under: Causes, Optimism, Purpose, Thinking, Values Tagged With: brand advocacy, employees, gamification

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