Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

brand leadership

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On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful […]

On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful …

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There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining …

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Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant …

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